D2C Funnel Strategist (Google Ads)

Description

Summary: This D2C Funnel Strategist role involves turning paid traffic into revenue by working at the intersection of performance marketing, copywriting, and funnel strategy, owning the testing roadmap for high-budget D2C campaigns. Highlights: 1. Own the full testing roadmap behind high-budget D2C campaigns 2. Develop and test multiple advertorial concepts across different angles 3. Enjoy full ownership of your work with real impact on campaigns **️ Native\-level German is required for this role (mandatory).** We’re looking for a **D2C Funnel Strategist** who understands how to turn paid traffic into revenue — not just clicks. This is not a typical Google Ads role. You’ll be working at the intersection of **performance marketing, copywriting, and funnel strategy**, owning the full testing roadmap behind high\-budget D2C campaigns. If you think in hypotheses, care about conversion rates more than impressions, and enjoy building structured testing systems — this role is for you. ##### **Location \& Working Model** * 100% remote – work from anywhere in Europe * International, fully distributed team * 2 company\-funded workcations per year ##### **What You’ll Do** * Develop and test multiple advertorial concepts across different angles * Build structured, hypothesis\-driven A/B testing roadmaps * Define clear testing priorities, success metrics, and learning goals * Analyze performance (CTR, CVR, ROAS) and decide next steps based on data * Map full customer journeys and identify drop\-off points * Collaborate closely with media buyers and creative teams * Lead structured brainstorming sessions for new angles and concepts * Present insights and strategy clearly in client\-facing discussions ##### **What You Bring** ###### **Must\-haves:** * 1–3\+ years of experience in **D2C / e\-commerce performance marketing** * Hands\-on experience with **Google Ads (Search \& funnel\-driven campaigns)** * Strong experience writing and testing **advertorials for paid traffic** * **Native\-level German (required for copywriting)** * Data\-driven mindset: you use metrics like CTR, CVR, and ROAS to guide decisions * Experience working with A/B testing and structured experimentation * Comfortable using AI tools as part of your workflow ###### **Nice to have:** * Experience in **health, beauty, or supplements** * Background in consumer psychology or behavioral analysis * Experience working with VoC data (reviews, surveys, support tickets, etc.) ##### **What This Role Is NOT** * Not a pure media buying role * Not a branding or long\-form copywriting role * Not a junior execution role You’ll be expected to think strategically and take ownership of testing and performance. ##### **Compensation** * €40,000 – €55,000 base salary (depending on experience) * Full\-time position (40h/week) * 25 vacation days ##### **What You’ll Get** * Full ownership of your work — no micromanagement * Real impact on high\-budget D2C campaigns * A fast\-paced, growth\-oriented environment * Flexibility to shape your role and experiment * Two fully funded workcations per year * Continuous learning and development support ##### **Hiring Process** * Step 1: Application \+ initial screening * Step 2: Take\-home assignment (advertorial / funnel strategy) * Step 3: Interview (deep dive \+ culture fit) ##### **Why This Role** If you enjoy: * Testing ideas instead of guessing * Owning performance instead of just executing tasks * Working remotely with a high\-performing team * Building systems that scale …then this could be a great fit.