Zippy - Head of Marketing & Digital - Maia

Description

Summary: Zippy is seeking a dynamic Head of Marketing & Digital to define and lead comprehensive marketing, digital, and e-commerce strategies, drive online growth, and enhance brand experience. Highlights: 1. Lead marketing, digital, and e-commerce strategy for a global brand 2. Drive online growth, profitability, customer acquisition, and retention 3. Strengthen omnichannel integration and foster a collaborative team **ZIPPY** is a global brand, present in over 60 countries with around 900 points of sale, offering a wide range of products (children's clothing, footwear, accessories, childcare items). In our teams, every **talent is valued**, and **every idea matters**. We encourage daily innovation and foster close connections among everyone. Together, we create a collaborative and growth\-oriented environment where everyone plays a vital role. If you’re a dynamic individual looking to **join a retail brand** and want a place where you can **celebrate childhood** and **inspire the future**, **Zippy is the perfect place for you.** To join the **Zippy** team in our **Maia** structure, we are looking for: **HEAD OF MARKETING \& DIGITAL** **Responsibilities:** * Define and lead the overall Marketing, Digital and E\-commerce strategy, aligned with the brand positioning and business objectives; * Ensure a consistent and relevant brand experience across all consumer touchpoints; * Lead the annual marketing plan and commercial calendar, including campaigns, activations, launches and key commercial events; * Drive online growth, profitability, conversion, customer acquisition and retention; * Manage the digital trading calendar, optimizing product visibility, promotions, stock and online sell\-through; * Continuously improving the customer journey and digital shopping experience; * Lead digital acquisition, performance marketing and CRM initiatives; * Monitor business, marketing and customer KPIs, translating insights into actionable plans; * Strengthen omnichannel integration and collaboration with Product, Merchandising, Sales Operations and other business areas; * Identify market trends, technologies and opportunities for growth, innovation and differentiation; * Manage the department’s budget, resources and external partners, ensuring investment efficiency; * Lead and develop the team, promoting collaboration, innovation, accountability and a results\-oriented culture. **Requirements:** * Bachelor’s degree in Marketing, Management, Communication or fields relevant to the position; * Mandatory experience in managing a marketing or an ecommerce organization, particularly in fashion retail; * Strong creativity and innovation, with maturity to work under an existing brand positioning * Solid experience in brand marketing, from strategic thinking to brand execution * Ability to manage trade marketing across multiple channels (retail, franchising, wholesale and online) * Ability to manage partnerships and content assets, from creation to activation * Strong communication and collaboration skills with internal and external stakeholders, from media to agencies or influencers; * Digital savvy, with experience in use of AI for content, communication and internal processes * Fluency in ecommerce: paid media, organic traffic enhancement, SEO, product merchandising, UX/UI, journey activation, customer journey * Strong commercial and analytical focus, with experience managing and analyzing business P\&L; * Ability to productively and efficiently manage a 20\-plus team and budget resources * Strong leadership, team development and ability to work and contribute to a dynamic, inspiring and positive team environment. **Discover what we have for you:** * Happy You Program \- a benefits and flexibility policy that includes additional vacation days, flexible work arrangement, and much more; * 22 vacation days \+ additional days upon meeting absenteeism criteria; * Meal allowance paid in cash or via meal card (you choose); * Telecommunications plan (for employees with permanent contracts); * Health and Life Insurance (for employees with permanent contracts); * Newborn Kit (to celebrate the arrival of a new family member); * Discounts on group brands (staff discount) – Zippy, MO, Salsa and Continente; * Onboarding plan and access to a continuing education program; * Free fruit and coffee daily at the office. If this is the **opportunity** you’ve been looking for, send us your application and come grow with us at **Zippy**! Apply here: https://career2\.successfactors.eu/sfcareer/jobreqcareer?jobId\=12804\&company\=fashiondiv \-\-\- At Zippy, we promote diversity and equal opportunities. All individuals will be valued regardless of their gender identity, sexual orientation, ethnicity, religion, age, and more. **ZIPPY \| LET’S GROW TOGETHER** Benefícios: * Cartão/Ticket refeição * Estacionamento gratuito * Horário flexível * Telemóvel da empresa * Trabalho remoto Localização do trabalho: Trabalho remoto híbrido em Maia