Performance Marketing Analyst

Description

Job Summary: The ComparaJá is seeking a Performance Marketing Specialist responsible for lead acquisition and profitability in the Energy and Telecommunications verticals, focusing on strategy, execution, and data analysis. Key Highlights: 1. Owner of lead acquisition in Energy and Telecommunications 2. Focus on profitability and optimization of digital campaigns 3. Dynamic environment with real impact on financial services **ComparaJá: Accelerate Your Career. Accelerate Our Results!** -------------------------------------------------------------------- ComparaJá is Portugal’s largest digital financial services platform, and we are transforming how families make financial decisions. To continue our growth, we need a **Performance Marketing Specialist** who will be the **Owner** of our *lead* acquisition in the **Energy** and **Telecommunications** verticals. If your focus is **profitability**, and your language is **Excel**, we want to talk to you! ### **Responsibilities:** You will be primarily responsible for ensuring that our digital campaigns generate not only volume but also the right level of profitability. Additionally, your focus will include: * **Strategy \& Execution:** Plan, execute, and optimize all campaigns across Performance Marketing channels (Google Ads, Meta Ads, and others). * **Data Analysis:** Dive deep into data to identify *bottlenecks*, resolve performance issues, and uncover new opportunities for growth and efficiency; **Identification of New Channels: Explore new business growth opportunities, becoming the internal expert on these channels;** * **Results:** Ensure delivery of the defined **Lead Target** for the Energy and Telecommunications verticals. ### **Requirements:** * **Analytical with a touch of creativity:** Proven ability to extract meaningful *insights* from large-volume data, as well as understanding which creatives work and ensuring produced creatives align with best practices. **Being analytical is essential.** * **Excel proficiency:** Excel is your daily working tool. * **Technical experience:** Solid knowledge and hands-on experience with **Google Ads** and **Meta Ads**. * **Bonus:** Knowledge of **TikTok Ads** or other emerging *performance* channels. * **Problem-solving:** Strong ability to quickly identify campaign issues and propose concrete, data-driven solutions. ### **Why ComparaJá?** * **Real Impact:** You’ll work in essential sectors (Energy and Telecommunications), helping thousands of people make better financial decisions. * **FinTech Culture:** A dynamic work environment focused on technology, methodology, and continuous improvement. * **Development:** Continuous learning alongside a team of Marketing and Finance specialists. **Do you want to be the ***Driver*** of Performance for our project? Apply now!**