Email & Content Marketing Specialist

Description

Summary: Holafly is seeking an Email & Content Marketing Specialist to execute, create content for, and technically deploy global email campaigns and inbound flows to scale customer engagement, lead conversion, and retention. Highlights: 1. Own end-to-end global email campaign execution and content creation 2. Drive global revenue and engagement through localized email strategies 3. Optimize customer journeys with automated Welcome and Lead Nurturing flows Holafly is a high\-growth scale\-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500\+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity. We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them. #### **The Role** As our Email \& Content Marketing Specialist, you will own the end\-to\-end execution, content creation, and technical deployment of global email campaigns and inbound flows. Your work will directly scale customer engagement, lead conversion, and retention across our high\-growth international markets. #### **Key Responsibilities** * Drive Global Revenue \& Engagement: Deliver 6\+ monthly campaigns and seasonal pushes through high\-converting, localized email strategies. * Craft High\-Converting Copy: Produce persuasive, UX\-focused email copy that honors Holafly’s brand voice and boosts click\-through rates. * Guarantee Flawless Campaign Execution: Maintain a 95%\+ campaign accuracy rate through bulletproof QA testing, link verification, dynamic variables, and rendering checks and scheduling. * Maintain Campaign Planning: Collaborate with the Content Team Lead to ensure on\-time email campaign deployment across all regions. * Orchestrate Strategic Briefings: Partner seamlessly with Design teams in Figma to build visually striking, multi\-market campaign assets. * Optimize Customer Journeys: Support Lead Gen growth by building and optimizing high\-converting automated Welcome and Lead Nurturing flows. #### **Qualifications** * 5\+ years of experience in Email Marketing or Content Marketing or multichannel campaign creator. * Hands\-on Klaviyo mastery in crafting, testing, and sending multi\-market campaigns. * Proven QA expertise covering personalization, segmentation, rendering, and error\-free scheduling. * Exceptional UX copywriting skills focused on conversion and clear audience journeys. * Fluent English proficiency, paired with strong organizational and cross\-functional skills. (Spanish or other languages are a plus) #### **Nice to Have** * Experience leveraging LLMs to accelerate creative workflows. * Familiarity with A/B testing methodologies and UX/UI design and writing. * Track record in handling multilingual and localized campaigns. #### **Benefits \& Perks** * 100% Remote Freedom: Work autonomously from wherever you perform at your best. * Work\-Life Balance: Generous PTO, flexible schedules, and a human\-first culture. * Accelerated Growth: Unlimited learning budgets inside a fast\-scaling tech leader