**TripleTen** *is a service that empowers individuals, regardless of their prior experience, to embark on the exciting and challenging journey of mastering tech professions.* *Our mission is to ensure that every student has the opportunity to successfully master a new profession, find their purpose, and become a valuable member of the tech industry.* *TripleTen is a remote first organization mirroring our students who complete our bootcamps in a remote environment.* **In The Role** We’re looking for a **CRM Director** who can turn data into meaningful, personalized experiences. You’ll lead the strategy behind how we engage, nurture, and re\-engage our users across multiple channels. The ideal candidate combines strategic vision with hands\-on execution: analytical enough to uncover insights in customer data, creative enough to turn them into compelling communications, and tech\-savvy enough to leverage AI\-driven personalization at scale. Your goal will be to guide more users from first interest to confident enrollment. Requirements: * 5\+ years of experience in CRM, lifecycle marketing, or retention strategy roles, including at least 2 years leading CRM or lifecycle teams. * Proven record of driving measurable growth through emails, SMS, conversational AI tools. * Sharp analytical skills: you’re comfortable digging into data, spotting patterns, and turning insights into action. * Demonstrated ability to connect CRM initiatives to core business metrics. * Experience managing or collaborating with cross\-functional teams (Marketing, Growth, Sales). * Hands\-on experience with CRM platforms like HubSpot, including segmentation, lead nurturing, and campaign execution. * Experience from e\-commerce, subscription, fintech, or edtech environments, industries known for handling large datasets, high user volumes, and personalized customer journeys. * Familiarity with AI\-driven CRM tools and predictive analytics (e.g., lead scoring, churn prediction, dynamic content generation). * Strategic communicator able to advocate for CRM’s impact across departments. * Curiosity for testing and innovation, comfortable experimenting with emerging tools (e.g., AI content assistants, conversational CRM). **Preferred Location:** Candidates based in the **UK**, **Germany**, **Netherlands** are preferred. Other parts of the European Union are possible as well. What you will do: **In your first 3 months, you’ll:** **Optimize Current Processes**: Audit and optimize our current CRM experiments (segmentation, data flows, automations across email, SMS, Conversica, and Retell AI) to uncover missed revenue opportunities. **Define CRM Success**: Define and implement CRM success metrics directly tied to business goals, enrollments, re\-engagements, and CAC. **Speed To Impact:** Identify and execute the top 3 quick\-win growth opportunities that can deliver measurable conversion improvement and contribute to reducing CAC within the first quarter. **Long Term Strategy**: Build a long\-term CRM roadmap with clearly prioritized hypotheses, projects, and automation backlog, ensuring the team’s efforts align with company goals. **Identify Team Structure**: Define resource needs (team structure, tools) required to scale CRM impact. **12 Month Goals \| You will reduce CAC and achieved a 30% lift in lead\-to\-enrollment conversion through the following focuses:** * Established a repeatable experimentation process that consistently drives double\-digit improvements in lead\-to\-enrollment conversion rates. * Implemented scalable, AI\-driven personalization that improves engagement, reduces drop\-offs, and boosts enrollment conversion by 30%. * Built a clean, reliable CRM data infrastructure that ensures accurate event tracking and real\-time insights for business decisions * Run initial A/B tests (triggers, messaging, channel mix) to validate key hypotheses and establish a testing cadence for ongoing optimization. * Lead and expand the CRM team to execute and iterate on experiments that continuously optimize the user journey. * Created cross\-functionally partnerships with content, product, and performance teams to deliver adaptive CRM experiences that improve lifetime value and retention. What we can offer you: * **$5\.5k \- $7\.1k Euro** gross monthly payment pending experience and skills. * **Remote, Full time position.** * Depending on the candidates location this will be an employee or long term contractor role. * A comfortable digital office. We use modern digital tools — Mattermost, Notion, Zoom, Hubspot, HiBob — to make working together seamless; * Growth. Our product and global reach is expanding quickly; * A diverse and close\-knit global team spread across the US, Israel, LATAM, Europe, Serbia, Georgia, Armenia, and more.