Brand Leader

Description

Job Summary: A marketing professional to manage marketing activities—from strategic planning through implementation and performance monitoring—with a cross-functional role. Key Highlights: 1. Strategic marketing and brand management in the premium sector. 2. Cross-functional role with interaction across teams and partners. 3. Results-oriented mindset with focus on sales growth. Our client is a leading company in the watchmaking and premium consumer goods sector, with a strong presence in the Portuguese market and an operation focused on developing and growing its brands. Reporting directly to senior management, you will be responsible for managing marketing activities—from strategic planning to implementation and market execution. You will assume a cross-functional role, collaborating closely with commercial teams, customers, partners, suppliers, and the group’s international entities. **Key Responsibilities:** \-Develop and implement the annual marketing plan, ensuring its ongoing monitoring and periodic review; \-Develop product launch, development, and discontinuation plans; \-Design and monitor advertising campaigns and promotional plans; \-Manage and negotiate the marketing budget with various partners and group entities; \-Build and maintain relationships with customers and strategic partners; \-Coordinate the use of media and advertising channels; \-Manage orders for products and display/communication materials; \-Prepare monthly activity, results, and forecasting reports; \-Prepare presentations for commercial teams, customers, partners, and other stakeholders; \-Monitor in-store implementation of marketing strategies; \-Plan and organize brand activation events and initiatives; \-Prepare annual and monthly order forecasts; \-Monitor market trends, competition, and business evolution; \-Analyze KPIs and propose actions to drive sales and customer portfolio growth. **Candidate Profile:** \-Bachelor’s degree preferably in Marketing or Business Administration; \-Minimum 8–10 years’ professional experience in Marketing, Brand Management, or Product Management; \-Proven experience in developing and implementing marketing plans; \-Experience managing budgets and negotiating with suppliers/partners; \-Strong analytical capability and results orientation; \-Excellent communication, negotiation, and presentation skills; \-Ability to work autonomously and manage multiple projects simultaneously; \-Dynamic, proactive, and business-oriented profile; \-Proficiency in Microsoft Office, especially Excel and PowerPoint; \-Good command of English; \-Willingness to travel within Portugal. Work Location: On-site