Marketing Specialist

Description

Summary: The Marketing Specialist will enhance the school's visibility, reputation, and community engagement by leading and executing marketing and communication strategies. Highlights: 1. Pivotal role in enhancing school's visibility and reputation 2. Opportunity to work closely with staff, students, and families 3. Dynamic and visible role contributing to strategic growth **Marketing Specialist** At United Lisbon International School, we are committed to delivering an outstanding learning experience while building a vibrant and engaged community. To support this vision, we are strengthening our Marketing and Communications function. By investing in this area, we ensure our school’s message, values, and achievements are communicated consistently and effectively to current families, prospective families, and the wider international community. The Marketing Specialist will play a pivotal role in enhancing the school’s visibility and reputation, supporting student recruitment and retention, and reinforcing our strong sense of community. By taking ownership of marketing and communication initiatives, the successful candidate will ensure that our school continues to stand out as a leader in international education. This is a dynamic and visible role within the school, providing the opportunity to work closely with staff, students, and families while contributing directly to the school’s strategic growth and community engagement. **Purpose of Marketing Specialist** To lead and execute marketing and communication strategies that enhance the school’s brand presence, support student recruitment and retention, and foster strong community engagement. The Marketing Specialist ensures all initiatives reflect the mission, vision, and values of United Lisbon International School and position the school competitively in the international education market. **Reports to:** Head of Admissions **Key Responsibilities** **Brand \& Communications** * Develop and deliver impactful internal and external communication materials, including newsletters, press releases, social media content, and digital/print campaigns. * Safeguard and strengthen the school’s visual identity, ensuring brand consistency across all channels and materials. * Manage and update the school’s website and digital platforms with timely, engaging, and relevant content. **Marketing \& Digital Strategy** * Plan, execute, and monitor digital marketing campaigns to increase awareness, drive inquiries, and support enrollment goals. * Track and analyze the performance of marketing initiatives, reporting on key metrics and insights to optimize strategies. * Manage CRM and email marketing databases to ensure accuracy, segmentation, and GDPR compliance. **Events \& Community Engagement** * Organize and coordinate school events, open days, fairs, and other recruitment and community\-building initiatives. * Collaborate with internal stakeholders to ensure events are aligned with the school’s strategic priorities and deliver an exceptional visitor experience. **Partnership \& Supplier Management** * Liaise with external service providers (designers, printers, photographers, videographers, agencies) to deliver marketing projects efficiently and to a high standard. * Support budget management by preparing quotations, tracking expenses, and optimizing cost efficiency. **Creative Development** * Contribute ideas and creative input to new campaigns, storytelling initiatives, and brand\-building opportunities that strengthen the school’s positioning. * Maintain and expand the school’s media library (photos, videos, promotional materials) for consistent and effective use. **Qualifications \& Experience** * Degree in Marketing, Communications, Digital Media, Management, or a related field. * Proven experience in marketing, communications, digital content creation, or event management (experience in an international or educational environment is an asset). * Strong knowledge of digital marketing tools and platforms (Google Analytics, Meta Business Suite, SEO/SEM, email marketing tools). * Proficiency in graphic design and media editing software (Adobe Creative Suite, Canva, or similar). * Excellent command of English (written and spoken); other languages are a plus. * Strong organizational and project management skills with the ability to work independently, prioritize tasks, and meet deadlines. * Creativity, attention to detail, and a solutions\-oriented mindset. **Inspire. Empower. Make an Impact.** Join us at United Lisbon International School, where passionate educators come together to shape future global leaders. Be part of a dynamic, supportive community that values innovation, collaboration, and student\-centered learning. We can't wait to welcome you to our team! **Job Type: Full\-time** Job Type: Contract Language: * English (Required)