WEU e-Commerce Performance Marketing Manager

Description

Summary: This role drives the strategy, execution, and optimization of digital media investments across eCommerce channels, accelerating sell-out and maximizing ROI. Highlights: 1. Lead initiatives to accelerate eCommerce growth and strengthen digital presence 2. Turn data and insights into clear actions that drive business performance 3. Champion innovation in retail media, measurement, and performance marketing **Job Title: WEU e\-Commerce Performance Marketing Manager** * **Location:** Lisbon, Portugal * **Fixed Term / Temporary contract** You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self\-care works for millions of people and need leaders and experts ready to shape what’s next. As a **WEU e\-Commerce Performance Marketing Manager** , you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human. ***About the Job*** =================== As **Performance Marketing \& Retail Media Lead** , you will drive the strategy, execution, and optimization of digital media investments across Opella's eCommerce channels. You will play a critical role in accelerating sell\-out, delivering incremental growth, improving market share, and maximizing return on investment across our portfolio of brands. In this role, you will connect media, data, commercial priorities, and brand strategies to build scalable growth opportunities. Working closely with cross\-functional teams and external partners, you will help strengthen Opella's digital competitiveness while fostering innovation, collaboration, and continuous improvement. * Lead initiatives that accelerate eCommerce growth and strengthen the digital presence of Opella's brands. * Turn data and insights into clear actions that drive business performance and customer impact. * Build strong partnerships with retailers, media platforms, agencies, and internal stakeholders to unlock new growth opportunities. * Champion innovation in retail media, measurement, and performance marketing to improve effectiveness and efficiency. * Simplify complexity by creating clear strategies, processes, and priorities that support sustainable growth. * Contribute to a collaborative and inclusive culture where people can grow, learn, and succeed together. **Main responsibilities** * Define and lead the performance marketing and retail media strategy across Opella's brand portfolio, ensuring alignment with commercial and brand objectives. * Develop and manage investment plans across retailers, brands, categories, and media channels to maximize incremental sales growth and return on investment. * Monitor campaign performance and business outcomes, translating data into actionable insights and optimization plans. * Manage external agency partners and retail media platforms, ensuring high\-quality execution, accountability, and continuous improvement. * Build strategic relationships with key retailers and partners to identify new opportunities, test innovative solutions, and enhance digital visibility. * Lead cross\-functional collaboration with marketing, sales, finance, and global teams to develop and execute growth initiatives. * Drive innovation in measurement, attribution, automation, and digital capabilities to strengthen the effectiveness of media investments. **About you** * Experience developing and executing performance marketing and/or retail media strategies that deliver measurable business growth in eCommerce or digital commerce environments. * Strong analytical skills with the ability to interpret performance data, generate insights, and make data\-driven recommendations. * Experience managing media budgets, forecasting investments, and evaluating return on investment. * Ability to build effective relationships and influence a wide range of stakeholders, including commercial teams, retailers, agencies, and external partners. * Knowledge of retail media ecosystems, digital advertising platforms, and key performance metrics such as return on ad spend, conversion rate, attribution, and incrementality. * Comfortable managing multiple priorities in a fast\-paced and evolving environment while maintaining a focus on results. * Fluent English communication skills, both written and spoken. **About Us:** Opella is the self\-care challenger with the purest and third\-largest portfolio in the Over The Counter (OTC) \& Vitamins, Minerals \& Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self\-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000\-strong global team, our 13 best\-in\-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com .