Activation Lead

Description

Summary: The Activation Lead will lead integrated activation strategies for B2C and B2B channels, driving acquisition, engagement, and machine renovation. Highlights: 1. Lead integrated activation strategies across B2C and B2B channels 2. Own and manage Coffee and Accessory Activation & Promotional Plan 3. Opportunity for professional and personal development **Position Snapshot** Permanent Position Location: Linda\-a\-Velha Company: Nestlé Nespresso Full\-time / Hybrid mode **About us** Working at Nestlé Nespresso means joining a premium brand within the world’s largest food and beverage group. We are driven by innovation, quality and sustainability, delivering unforgettable experiences to our consumers. **Position Summary** As Activation Lead in the marketing team, you will be responsible for leading integrated activation strategies across B2C and B2B channels, driving acquisition, engagement and machine renovation while ensuring excellent execution across all consumer touchpoints. **A day in the life of Activation Lead** * Own and manage the Coffee and Accessory Activation \& Promotional Plan across B2C and B2B channels. * Lead the Acquisition and Machine Renovation Plan across direct and trade channels. * Ensure alignment with Product Leads, Brand, CE\&I, Trade and Channel teams. * Continuously improve the consumer journey for prospects and new members. * Manage budget, forecasts and performance KPIs. **What will make you successful…** * University degree in Management, Marketing or similar. * At least 5 years experience as Product and/or Brand Manager, preferably in a D2C environment. * Strong project management and analytical skills. * Ability to work cross\-functionally and lead complex initiatives. * Fluency in Portuguese and English. **What we offer** * Professional and personal development opportunities * Dynamic and collaborative work environment * Hybrid working model and flexible benefits * Competitive compensation and benefits package