CATMAN

Description

Summary: This role accelerates OOH channel development by expanding distribution, recruiting customers, and deploying innovation to unlock new occasions and drive sustainable growth through category strategy and portfolio management. Highlights: 1. Accelerate OOH channel development and drive sustainable growth 2. Define category strategy and optimize portfolio for OOH market 3. Develop tailored activation plans and commercial tools for OOH customers Posting Start Date: 4/7/26 Country: Spain Job Location: Job Family: Type of contract: Unlimited\-term Working mode: Job Id: 53316 CATMAN **Sales Development\-Trade Marketing OOH channel:** **POSITION OVERVIEW / JOB SCOPE \& CORE DELIVERABLES** To accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth. **MISSION, AMBITION \& RESPONSIBILITIES:** **1\) Category Strategy Development for OOH** * Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework. * Define growth drivers and priority platforms within the OOH channel * Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc). **2\) Portfolio Management \& Assortment Optimization** * Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators * Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route. * Look for new product development opportunities working together the Global teams. **3\) Segmentation, Commercial Tools \& TRADE MARKETING** * Segment OOH customers and design tailored activation plans—aligned with the principle that OOH is not one‑size‑fits‑all. * Generate selling stories, opportunity assessments, and category arguments for customers. * Build activation plans that improve visibility and rotation. * Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption * Develop customer‑specific tools: menu boards, chef applications, recipe cards, operational toolkits. * Ensure execution consistency with global brand guidelines and OOH communication frameworks. **ORGANIZATION \& STAKEHOLDERS:** * Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence. * Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing * Work closely with customers and suppliers (agencies) * Reporting to Sales Strategy and Planning Director **SALES \& LEADERSHIP COMPETENCIES:** * Strong ability to analyze market, channel and customer dynamics in the OOH environment. * Capability to translate data and insights into clear category strategies and growth plans. * Solid understanding of commercial KPIs and P\&L drivers. * Proven ability to identify new business opportunities and growth white spaces within channels and customer segments. * Strong understanding of route‑to‑market models (direct, wholesalers and distributors, etc). * Ability to lead and orchestrate innovation launches in a complex OOH ecosystem. * Solid experience in trade stories, category projects and joint business planning with customers. * Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks). * Strong operational rigor combined with creativity in activation design **SKILLS \& EXPERIENCE REQUIREMENTS:** * Entrepreneurial, proactive and growth‑oriented mindset * Excellent cross‑functional collaboration skills, and ability to influence without direct authority * Strong strategic analytical thinking, creative \& innovative thinking, pro\-active \& can\-do attitude * Agility, ability to integrate change in a dynamic environment * Embody the Bel Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash \& develop talents. * High level of comfort with numbers and performance tracking * Proficiency in Microsoft Office applications, including Excel \& Power point * Fluent in English, both written and spoken * Experience with wholesalers, foodservice or OOH customers is needed **LOCATION:** Based in Madrid with professional travels