Digital Executive

Description

Job Summary: We are seeking a Digital Executive to manage full-funnel digital campaigns, with a cross-functional view of the digital ecosystem and a focus on performance and analytics. Key Highlights: 1. Full-funnel digital campaign management 2. Cross-functional view of the digital ecosystem 3. Strong expertise in digital marketing and performance We are looking for a Digital Executive to join our team and support full\-funnel digital campaign management for various clients. This role requires a cross-functional view of the digital ecosystem, working across diverse channels and platforms — from planning and implementation through to monitoring, analysis, and campaign optimization. We seek someone with strong digital and performance marketing knowledge, an analytical mindset, and eagerness to learn and grow within a dynamic, multidisciplinary environment.**Job Description:** We are seeking a Digital Executive to join our team and support full\-funnel digital campaign management for various clients. This role requires a cross-functional view of the digital ecosystem, working across diverse channels and platforms — from planning and implementation through to monitoring, analysis, and campaign optimization. We seek someone with strong digital and performance marketing knowledge, an analytical mindset, and eagerness to learn and grow within a dynamic, multidisciplinary environment. **Responsibilities and Tasks:** * Support the planning and execution of full\-funnel digital media campaigns across multiple clients, channels, and platforms; * Develop a comprehensive understanding of the digital ecosystem and how different channels, platforms, and touchpoints work together to achieve clients’ business and communication objectives; * Support the development of digital media strategies and tactical plans across various channels, including Programmatic, Paid Social, Search, Display, Video, and other relevant digital platforms; * Implement and manage campaigns across multiple media platforms, ensuring correct configuration, timely launch, targeting definition, budget allocation, and alignment with defined KPIs; * Continuously monitor campaign performance, identify improvement opportunities, and implement optimizations to maximize results and meet objectives; * Analyze performance data to identify trends, insights, and opportunities that inform decision-making and future campaign planning; * Manage campaign timelines, from creative asset receipt through to campaign implementation, ensuring adherence to deadlines; * Support budget management and pacing across campaigns, ensuring efficient investment distribution across channels; * Build strong expertise in performance marketing, KPIs, and evaluation metrics across all funnel stages; * Collaborate closely with the Account Lead on campaign implementation and management across various platforms. **Requirements** * Minimum 2 years of experience in implementing, monitoring, optimizing, and reporting digital marketing campaigns; * Experience in full\-funnel campaigns; * Strong organizational skills, ability to meet deadlines, proactivity, and teamwork orientation; * Understanding and focus on clients' business/communication strategy and clear understanding of the definition and control of KPIs (Brand Awareness, Consideration and Conversion). Bachelor’s degree in Business Administration, Marketing, Advertising or related field (preferred) * * **What We Offer:** * Dynamic and collaborative environment * Hybrid working model (Lisbon) * Continuous training and development opportunities * Competitive benefits and wellbeing culture * **Benefits:** * Agile work environment * 22 days of vacation \+ 3 wellness days \+ Birthday day off Health insurance * * **Inclusion \& Diversity** *We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns. We are happy to discuss all flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly.* *If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.* **Location:** Lisbon**Brand:** Dentsu Media**Time Type:** Full time**Contract Type:** Temporary