**Company Description** Our vision is to be the global leader in sports betting and online gaming, offering the most exciting and reliable experience for our customers, revolutionizing the betting industry along the way. We are home to a global family of over 25 recognized brands, and with a focus on sustainability and growth, we aim to transform our industry—for our players, our people, and the future of entertainment. **Job Description** **Main Responsibilities** * Collaborate with team members to develop and implement monthly marketing plans for all products (Sports and Casino). * Execute communication strategies aligned with the overall CRM marketing plan and key performance indicators (KPIs). * Plan and execute short- and long-term multichannel promotional campaigns. * Develop and manage customer communications to maintain player engagement through editorial and promotional content. * Analyze campaign performance metrics (e.g., conversion, cost, uplift) to identify opportunities for continuous improvement and increased effectiveness. * Create and implement content across multiple channels, including web, e\-mail, and direct messaging platforms. * Coordinate with internal stakeholders (such as content, design, and operations teams) to ensure smooth execution of marketing initiatives. * Use various tools and systems to execute, monitor, and optimize campaigns. **Qualifications** *Essential:* * Bachelor’s degree in Business Administration, Marketing, Advertising, Journalism, or related fields. * Proven experience in executing CRM marketing plans, including automated and trigger-based communications. * Excellent knowledge of sports, with strong understanding of the Brazilian market. * Native-level Brazilian Portuguese. * Fluency in English at all levels. * Exceptional attention to detail, ensuring full compliance with data protection policies and procedures. * Excellent organizational skills and ability to meet tight deadlines. * Strong teamwork and communication skills. * Analytical mindset, with the ability to effectively manipulate and interpret data. * Advanced Microsoft Excel skills. * Ability to work with CRM platforms and data management systems. **Qualifications** **Qualifications** *Essential:* * Bachelor’s degree in Business Administration, Marketing, Advertising, Journalism, or related fields. * Proven experience in executing CRM marketing plans, including automated and trigger-based communications. * Excellent knowledge of sports, with strong understanding of the Brazilian market. * Native-level Brazilian Portuguese. * Fluency in English at all levels. * Exceptional attention to detail, ensuring full compliance with data protection policies and procedures. * Excellent organizational skills and ability to meet tight deadlines. * Strong teamwork and communication skills. * Analytical mindset, with the ability to effectively manipulate and interpret data. * Advanced Microsoft Excel skills. * Ability to work with CRM platforms and data management systems. *Desirable:* * 1 to 2 years of experience in a similar role. **Additional Information** At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future \- for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.