Push Specialist

Description

Summary: Seeking a Push Specialist for an international iGaming IT company to build and scale push communication processes for user acquisition and retention across diverse audiences and platforms. Highlights: 1. Shape personalized offers and campaigns across various user segments. 2. Drive user journey optimization through continuous A/B testing and analysis. 3. Collaborate cross-functionally to develop innovative communication strategies. Our client is an international product\-based IT company specializing in the **iGaming** industry. Born in 2014, they rocked the CIS region, and now take the success to the world. We are currently looking for a **Push Specialist** to join the team. **Key responsibilities and your contribution:** * 1\+ years of experience working with push notifications / CRM within the iGaming, betting, or affiliate verticals. * Experience with mobile applications (iOS/Android) and push delivery platforms (OneSignal, Push.Express, or similar. * Strong understanding of retention mechanics and the user lifecycle (from Registration to FTD, Repeat Deposits, and Reactivation). * Setting up trigger\-based communications, automated flows, and push strategies (web, in\-app, browser) for both user acquisition and retention. * Working with diverse audiences (new, active, VIP, dormant, churn\-risk) to launch personalized offers and promotional campaigns. * Conducting A/B testing, reporting, and analyzing key performance metrics (CTR, Open Rate, Delivery Rate, CR, Opt\-in/out, Retention, ROI, LTV). * High level of independence and initiative, with the ability to build processes and workflows from scratch. * Close cross\-functional collaboration with media buying, retention, product, and design teams. **Your qualifications:** * Build and scale push communication processes for both retention and acquisition traffic. * Develop communication strategies across various GEOs, products, and traffic sources (including ASO, Facebook, and iOS/Android apps). * Build trigger\-based push flows across all stages of the user lifecycle (from registration and FTD to repeat deposits and reactivation). * **Segment user bases to launch personalized offers, bonus messaging, and promotional campaigns.** * **Analyze key metrics, manage reporting, and continuously run A/B tests to validate hypotheses.** * Optimize the user journey to increase overall retention, engagement, and repeat activity. * Continuously explore and implement new communication approaches and mechanics. * Work closely with media buying, retention, product, and design teams. * Participate in the development of promotional campaigns, special offers, and initiatives to improve the overall user experience. **Benefits:** * **Days of recovery:** 20 paid vacation days per year, paid sick leaves, public holidays off. * **Health:** cafeteria of Benefits for personal wellness choices and a company psychologist. * **Education**: language courses, internal/external trainings, service subscriptions. * **Compensation:** corporate equipment you’ll need for success, work remotely or from one of our offices in Europe. * **Work Environment**: work remotely.