Web Analyst

Description

Summary: Seeking a highly strategic and hands-on Web Analyst to lead and manage the Analytics ecosystem of an international organization, owning the end-to-end digital measurement framework. Highlights: 1. Lead and manage the analytics ecosystem of an international organization 2. Own the end-to-end digital measurement framework with Google Marketing Platform 3. Drive insights and recommendations using business-friendly presentations About the role We are seeking a highly strategic and hands\-on Web Analyst to lead and manage the Analytics ecosystem of our international organization. This role will own the end\-to\-end digital measurement framework with a strong focus on the Google Marketing Platform and related technologies \- AdTech knowledge is a plus. Main responsibilities * Implement and maintain tracking codes, tags, and events using Google Tag Manager to track user behavior, conversions, and other relevant metrics. * Configure and set up Google Analytics 4 properties and ensure accurate data collection for web and mobile applications. * Focus on performance, understand the performance impacts that tags may have on the Website loading. * Collaborate with marketing, product, and development teams to gather tracking requirements and implement tracking solutions accordingly. * Communicating with clients/stakeholders to understand their business goals and objectives. * Create customized reports and dashboards in GA4, drawing up documents to present data and ensure the implementation of data visualization strategies. * Conduct audits of web analytics to ensure tracking tags are functioning and feeding respective reports. * Presents the actionable insights and recommendations to stakeholders using business\-friendly presentations and ensure that deliverables are in accordance with business expectation and business need within time and cost constraints. * Drive the requirement definitions, providing guidance on site tagging structures and strategies ensuring accurate tracking and measurement. * Identifies and proposes potential improvements to processes, methodologies, and analysis to ensure that they are constantly adapted to business requirements. * Ownership of Google Tools (GA4, GTM, Google Ads, Search Console, Firebase, BigQuery, Google Maps, etc.) Tools * Google Tag Manager * Google Analytics 4 * Google Search Console * Firebase * Google Ads * Optional: Google Cloud (GCP, BigQuery, API Keys, etc.)