Job Summary: Sales Enablement will equip the sales team with the skills, processes, content, tools, and AI solutions needed to enhance sales effectiveness and drive sustainable business growth. Key Highlights: 1. Equip the sales team with AI skills and tools 2. Develop onboarding programs and sales playbooks 3. Lead win/loss opportunity analyses Let's Shape the Future Together! **About Us** -------------------- Cegid is a European leader in cloud-based **business management solutions** (cash flow, taxes, ERP), human resources (payroll, talent management), accounting, retail, and entrepreneurial sectors. In a rapidly changing world, Cegid and its **6,000 employees** make more possible by helping our 750,000 customers unlock their potential through innovative and purpose-driven business solutions. ***Make more possible*** is our vocation. It reflects who we are, how and why we do things the way we do for our customers. Thanks to this, we can confidently state that we work every day to shape your future, our future, and the future of our customers’ businesses — a future we have been defining for years alongside our employees, inventing solutions that transform how people work, enabling sustainable performance. **@Sales Enablement** You will empower the sales team with skills, processes, content, tools, and AI solutions that increase sales effectiveness, improve customer and partner experience, and drive sustainable business growth, while promoting alignment between Sales, Product Marketing, and Marketing to ensure a consistent market approach. **Your Mission:** * Empower the sales team with AI skills, content, and tools that increase sales effectiveness and drive sustainable business growth. * Develop onboarding programs, coaching frameworks, sales playbooks, and ensure adoption of methodologies and tools by the team. * Create and maintain an ongoing Competitive Intelligence program, producing battle cards, Combat Letters, and positioning analyses of key competitors. * Lead structured win/loss opportunity analyses, identifying patterns, recurring objections, and high-impact messaging. * Identify business needs and promote the launch of Sales Programs aligned with organizational priorities. * Use generative AI tools to automate content creation, customized scripts, comparison materials, and training resources. * Ensure alignment among Sales, Product Marketing, and Marketing to guarantee a consistent and differentiated market approach. **About You** -------------------- * 3–5 years of experience in Sales Enablement or sales support roles, with a proven track record in developing playbooks, onboarding programs, and training materials. * Strong expertise in Competitive Intelligence, with the ability to transform fragmented competitor information into actionable insights — battle cards, Combat Letters, and win/loss analyses. * Experience in Win/Loss Analysis, identifying reasons for wins and losses, pricing trends, and recurring objections to continuously improve commercial effectiveness. * Proficiency in generative AI tools, enablement platforms, conversation intelligence, and CRM systems (e.g., Salesforce, HubSpot) to optimize productivity and scale best practices. * Analytical and storytelling capabilities, with mastery of tools such as Excel, Power BI, or Looker Studio to communicate insights clearly and impactfully. * Excellent written communication skills, with fluency in Portuguese and English (mandatory), to create engaging, audience-tailored content. * Academic background in Marketing, Sales Management, Communications, or related field (Bachelor’s degree or higher). * Proactive, results-oriented profile with strong collaboration skills, preferably with experience in software and/or technology sectors. **Our Commitment** -------------------- At Cegid, the **diversity of our talents** is a strength we value, recruiting based on your **skills** and your **potential** to learn and grow alongside us. We offer a professional environment where each person can fully thrive and express their uniqueness. Our commitment rests on **three fundamental pillars**: **gender equality**, **inclusion of persons with disabilities**, and representation of **all forms of diversity**.
João Santos
Indeed · HR
João Santos
Indeed · HR
