**Senior Consumer Loyalty \& Retention Specialist** --------------------------------------------------- Be a part of a revolutionary change! At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke\-free future. With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. **The Challenge** Join us as a Senior Consumer Loyalty \& Retention Specialist. Specialist and help shape the future of Consumer engagement. In this strategic role, you’ll invent and manage innovative retention programs that balance creativity with compliance, using data\-driven insights and cross\-functional collaboration. You’ll lead initiatives like Trade\-In, Loyalty and Next\-Best\-Action to boost Consumer lifetime value within complex legal frameworks. We’re looking for a proactive thinker who can define program strategy, evaluate impact, and continuously optimize for better results. If you're passionate about driving measurable impact and growing in a dynamic, inclusive environment—we’d love to hear from you. **Your ‘day to day’** * **Design, launch \& improve Consumer retention programs:** Architect new consumer retention programs (i.e. loyalty initiatives) that align with regulatory boundaries and aim to increase consumer engagement \& experience. Some examples of past and present consumer programs under management: Trade\-In, Loyalty, Device End\-Of\-Life and Next\-Best\-Action platform * **Identify \& understand Consumer pain points and desires:** Based on market research, consumer and commercial information, identify most important pain points and Consumer desires to be addressed to reduce abandonment and improve consumer experience. i.e.: device issues such as warranty, replacement or consumable issues, such as picking appropriate category or brand. * **Adjust existing or create new Consumer programs:** Ensure that the solutions offered by our Consumer programs align with the identified pain points and desires. This involves defining eligibility, repurchase price, products, and the channels through which a program can address consumer issues. You will deliver and manage these programs from start to finish, bringing this hypothetical program to life. * **Test \& Refine Consumer programs:** Use data\-driven experimentation such as A/B testing to validate assumptions, refine your value proposition, and respond to consumer feedback and behaviour. * **Program** **ROI Tracking**: Monitor performance metrics including retention, engagement, and financial return. Present insights to stakeholders with clear recommendations. * **Project Management**: Lead cross\-functional teams through planning, execution, and iteration. Ensure timelines, resources, and compliance are managed effectively. * **Manage NBA Platform**: Ensure NBA Platform is up \& running every day, raising tickets, answering questions from end users and improving the process to reduce operational effort to keep platform live. * Work alongside with SFP, CX, Market Insights \& Analytics and BI departments in order to improve the level of analysis and data quality; * You will also supervise an intern to help you deliver your targets. **Who we’re looking for** * University degree in Engineering, Business, Management, Finance, Economics or related field. * Minimum of 5 years of demonstrable experience in developing or deploying B2C loyalty and engagement programs, particularly within regulated industries and delivered through different channels Retail, Remote or Digital. * Strong problem\-solving and logical reasoning abilities with practical experience in A/B testing, consumer segmentation, and analyzing campaign return on investment. * Demonstrated proficiency in project management, consistently delivering cross\-functional projects, adept at operating in a fast\-paced setting with evolving conditions. * Advanced communication skills, including storytelling to engage diverse audiences, structuring complex problems for clarity, and visually presenting data to support decision\-making. * Knowledge of MS Office: master of Excel and PowerPoint. * Experience as business analyst experience required, either in an in\-house role or strategic consulting would be advantageous. * Familiarity with BI Tools like SQL and Power BI would be advantageous. * Proficient in spoken and written English and Portuguese. * EU citizenship or a valid work permit is required for working in Portugal. **What we offer** * Permanent local contract, with a competitive salary plus Tabaqueira’s employee benefits including: * Life and Health insurance; * Pension Plan; * Education allowance * A challenging work environment, with great development opportunities. * Growing and development opportunity within the Company. Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: * Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. * Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. * Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. * Take pride in delivering our promise to society: to deliver a smoke free future. To join our growing team…