Website & Conversion Specialist

Description

Job Summary: We are seeking a Website & Conversion Specialist to strengthen our Marketing team, focusing on website optimization and digital experience to generate leads. Key Highlights: 1. Opportunity to build and evolve Sector Alarm Portugal's digital presence. 2. High autonomy and direct business impact. 3. Opportunity for growth within an expanding marketing team. **Sector Alarm is a leading Norwegian multinational in the security sector, with over 30 years of experience, more than 700,000 satisfied customers, and operations in 8 European countries. We are experiencing strong expansion in Southern Europe, particularly in Portugal.** **We provide innovative, high-quality security solutions for homes and businesses, and we are committed to excellence in customer service and continuous improvement of our services.** **We are looking for a Website \& Conversion Specialist to join our team in Lisbon (Bobadela).** **About the Role** At Sector Alarm Portugal, we are strengthening our Marketing team with a specialist profile focused on website and digital experience optimization. We seek someone who views the website as one of the primary lead-generation channels and wishes to take an active role in its continuous evolution. This person will report directly to the Marketing Coordinator and will have autonomy to identify opportunities, implement improvements, and measure the impact of changes. **Responsibilities:** * Manage and optimize the Sector Alarm Portugal website. * Create, update, and optimize website content. * Improve user experience and conversion rates of landing pages. * Implement technical SEO and on-page SEO best practices. * Analyze user behavior using tools such as GA4 and VWO. * Define and monitor A/B tests. * Collaborate with international teams in Brand, Web, Analytics, and Performance. * Monitor KPIs and propose continuous improvements. **Requirements:** * Bachelor’s degree in Marketing, Digital Marketing, or related field. * 3–5 years of experience in web development, CRO, SEO, or digital marketing. * Experience with HubSpot CMS. * Basic knowledge of HTML and CSS (programming expertise not required). * Solid SEO knowledge. * Experience with Google Analytics 4, Google Tag Manager, and Google Search Console. * Experience with Screaming Frog or similar tools. * Analytical mindset and results orientation. * Ability to work autonomously. * English language proficiency (spoken and written). **Preferred Qualifications:** * Experience in lead generation. * Experience with A/B testing tools. * UX knowledge. * Experience with VWO. **What We Offer:** * Opportunity to build and evolve Sector Alarm Portugal's digital presence. * High autonomy and direct business impact. * Close collaboration with international teams. * Opportunity for growth within an expanding marketing team. * Salary (€23,000–€25,500 annually) + meal allowance of €10 per working day. * Hybrid work arrangement (2 remote days and 3 office days per week). If you are interested in this **opportunity**, don’t hesitate to submit your **application** — we’d love to meet you! **Join the \#SectorAlarmFamily! \#GreatPlaceToWork** **License No. 78 C from the Ministry of Internal Administration**