**MARKETING MANAGER — SOLARTECNICA** **Marinha Grande | Full-time | Execution, Performance, and Results** SolarTecnica is experiencing strong nationwide growth. We are seeking a Marketing Manager focused on execution and performance—someone capable of turning strategies into real campaigns, qualified leads, and sustainable business growth. This is not merely a creative “idea-generation” role. It is an **implementation, control, and optimization role**. We seek a responsible, data-driven individual with an owner’s mindset. ***Role Mission*** Implement and execute SolarTecnica’s marketing strategies, ensuring consistent lead generation, alignment with the sales team, and continuous optimization of results. Reinforce brand positioning. ***Key Responsibilities*** **1. Marketing Strategy Execution** * Implement marketing campaigns defined by management. * Execute and manage lead acquisition campaigns (Meta Ads, Google Ads, landing pages, TikTok, LinkedIn). * Ensure message consistency across all channels. * Social media management and contact routing. **2. Performance and Metrics Management** * Monitor key metrics: leads, cost per lead (CPL), conversion rate, ROI. * Analyze results and continuously optimize campaigns. * Create simple, objective reports to support decision-making. **3. Digital Marketing and Content** * Produce and publish digital content (social media, ads, website). * Ensure content aligns with commercial objectives. * Support promotional campaigns, product launches, and special initiatives. **4. Sales Alignment** * Collaborate closely with the sales team. * Ensure high quality of generated leads. * Adjust campaigns based on real sales feedback. **5. Audio-Visual Content Creation** * Video recording and editing. * Ability to craft compelling storytelling. * Accompany installation teams for on-site recording and editing for digital content. * Participate in TV commercial shoots. * Create video content featuring “behind-the-scenes” segments, office footage, commercial visit coverage, etc. ***Mandatory Requirements*** * Minimum 2 years’ experience in marketing, digital marketing, or campaign management roles. * Proven experience executing marketing strategies. * Strong analytical ability and results orientation. * Solid knowledge of Meta Ads and/or Google Ads. * Excellent organizational skills, autonomy, and accountability. * Proficiency with digital tools (CRM, Excel, advertising platforms). * Knowledge of sales funnels and lead generation. * Experience building branding and implementing marketing strategies aligned with brand positioning. * Valid driver’s license (Mandatory) ***Ideal Candidate Profile*** * Practical, execution-focused individual. * Capable of working with goals and metrics. * Proactive, organized, and responsible. * Strong communication and teamwork skills. * Genuine interest in growing with the company and assuming responsibility. * Creative and idea-driven. ***What We Offer*** * Join a company undergoing strong national expansion. * A role with direct impact on company results. * Autonomy to execute and optimize campaigns. * A demanding environment with a strong culture and focus on excellence. * Professional growth based on merit and results. **Applications to: geral@solartecnica.pt** Subject: Application – Marketing Manager Employment type: Full-time Compensation: €950.00 – €1,250.00 per month Benefits: * Flexible working hours * Company mobile phone