Digital Media Campaign Executive

Description

Job Summary: We are seeking a Digital Media Campaign Executive focused on efficient acquisition and ROI maximization, responsible for planning, executing, and optimizing digital campaigns. Key Highlights: 1. Focus on conversion, acquisition, and profitability 2. Management of digital campaigns with an emphasis on lead volume 3. Optimization of conversion funnels **Focus on Conversion \| Acquisition \| Profitability** **About the Role** We are looking for a Digital Media Campaign Executive with a strong focus on efficient acquisition and ROI maximization in a highly competitive and regulated environment. **Key Responsibilities** * Planning, execution, and optimization of campaigns focused on **conversion and lead volume** * Management of channels such as Google Ads, Meta, affiliates, and other performance channels * Continuous monitoring and optimization of KPIs including CPA, CPL, approval rate, and LTV * Identification of growth and scaling opportunities * Collaboration with CRM, analytics, and business teams * Ensuring compliance with legal requirements and financial industry best practices **Candidate Profile** * Solid experience in **results-driven performance marketing** (3–5 years) * Experience in **lead generation** (preferably in the financial sector) * Strong analytical skills and data proficiency * Experience in conversion funnel optimization * Proactive, goal-oriented, and business-results-focused profile **Preferred Qualifications** * Experience in credit, banking, or insurance * Knowledge of automation tools and advanced tracking * Ability to collaborate with cross-functional teams (media, data, CRM) * Immediate availability Compensation: €1,500.00 – €2,000.00 per month Benefits: * Internet access * Meal card/voucher * Health insurance Work Location: On-site