ROLE: CRM Strategy \& Execution: Develop and implement a multi\-channel CRM strategy (email, SMS, push notifications, loyalty programs) to drive customer engagement, retention, and lifetime value. Customer Segmentation \& Personalization: Define and manage audience segments to deliver targeted and personalized campaigns, optimizing communication for different stages of the customer lifecycle. Automation \& Campaign Management: Design and oversee automated flows (welcome series, cart recovery, win\-back campaigns) and manage ad\-hoc marketing communications. Data Analysis \& Insights: Monitor campaign performance (open rates, CTR, conversion rates, churn, CLV) and generate actionable insights to improve results. Cross\-Team Collaboration: Work closely with marketing, content, design and product teams to ensure consistent and impactful customer communication. QUALIFICATIONS: Degree in Marketing, Management, Economics, Data Science, Communication or similar (preferred) Proven experience in CRM, email marketing, or lifecycle marketing (minimum 3 years) Proficiency in CRM platforms (e.g., Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar) Excellent analytical skills and attention to detail Fluent in Portuguese and Independent in English Real team\-player \- Autonomous, proactive and responsible Good organizational skills OFFER: Young, fast\-paced and dynamic work environment Possibility of career advancement and “causing impact” Discounts for staff, health insurance, gym and other benefits On\-site position in Cacém – Sintra Zumub is committed to promoting equal opportunities and welcomes applications from all qualified individuals, regardless of gender, age, disability, sexual orientation, race, religion, or belief. **Apply at https://careers.zumub.com/** Tipo de oferta: Integral/Full\-time