CRM Specialist | Email Marketing Manager

Description

Job Summary: The professional will create, optimize, and automate campaigns in Salesforce Marketing Cloud, focusing on customer retention, analyzing data, and collaborating internally to achieve results. Key Highlights: 1. Experience with Salesforce Marketing Cloud and journey automation. 2. Collaboration with internal teams to ensure a customer-centric approach. 3. Personalized training and development plan with constructive feedback. **Responsibilities** * Create, automate, and optimize campaigns and customer journeys in Salesforce, focusing on customer retention and loyalty * Create and adapt relevant content for communications (email, SMS, push), based on customer segmentation and their behaviors and preferences * Participate in the development of multichannel campaigns, ensuring consistency across different customer touchpoints * Collect and analyze customer and campaign data, identifying opportunities for improvement * Monitor metrics and KPIs, contributing to continuous campaign optimization * Collaborate with internal teams to ensure a customer-centric, results-oriented approach **Profile** * Proven experience with Salesforce Marketing Cloud and building automated journeys * Experience with SQL * Familiarity with measurement modules in SFMC * Strong oral and written communication skills (Portuguese and English) * Analytical ability to interpret data and support decision-making * Customer orientation, results orientation, and attention to detail * Ability to work independently and as part of a team * Curiosity, critical thinking, and interest in continuously developing competencies **We Offer** * Integration into a dynamic, informal, and cooperative team * Fixed salary + variable compensation + Decathlon purchase discounts * Permanent employment contract, health insurance, and life insurance * Employee Assistance Program (+ Well-being) * Cross-functional projects extending beyond daily responsibilities * Regular follow-up and constructive feedback * Personalized training and development plan * Employee stock ownership program, opportunity to become a company shareholder