
Publisher: Marcador Pages: 248 Technological advances have enabled the emergence of a new type of influencer: bloggers. Today, people increasingly turn to bloggers as a source of information and reference regarding specific products, services, or companies. According to Bareme/Marktest data, approximately 1.8 million people in Portugal regularly visit blogs. The primary objective of this book is to teach how to create a blog, communicate effectively, and generate revenue. It aims to compile all essential information required for anyone wishing to begin their journey as a blogger, develop their strategy, and implement it effectively. The perspective offered is that of two professionals from the fields of marketing and communications, who—throughout their careers—have closely followed the blogosphere, not only through close collaboration with bloggers but also through exploring how bloggers can monetize their blogs. Shipped by mail. Free shipping. * See other books I have listed in this category.
