11224 -How to Survive a Crisis by Isabel Loução Santos

11224 How to Survive a Crisis (and Tell the Story) by Isabel Loução Santos edition: Gradiva SYNOPSIS In economics, and facing the challenge of decoding, the author's motto is: «The beauty of simplicity.» When used with rigor and precision, numbers are serious enough; they don't need us to complicate them. That is why, sometimes, it is necessary to "play" with seemingly indecipherable concepts to make clear and simple what in fact already is. This is the purpose of this book: to explain calculations and concepts that are often overcomplicated. It benefits from the contribution of a broad set of highly qualified experts and is a book/manual that can and should be read solely as a knowledge tool, not as an instrument for action. It was designed for everyone: those who understand, those who do not understand at all, and those who wish to understand better. It is not the kind of book to be read in one sitting: some may skip more technical chapters and move directly to explanations of certain phenomena, sometimes considered indecipherable; others may use it as a work tool, an aid in investment decisions, or even, in the case of journalists, a reference source for daily doubts; still others may find here a way to understand how to prepare for more adverse scenarios. "Would you like to have a journalist on your side? Would you want to have a press reporter with you in the midst of this terrible situation? Price - 5 € XVXVXVXVXVXVXVXVXVXVXCVXVXV