**Position Overview** ===================== At Barkyn, we're building the future of pet wellness, and communication plays a critical role in this journey. As CRM Lead, you’ll be responsible for owning our customer communication strategy, managing end\-to\-end retention initiatives, and building scalable programs that drive lifetime value and customer happiness. **Responsibilities** ==================== * Lead the strategic planning, development, and execution of CRM and lifecycle marketing campaigns; * Own all retention flows across email, SMS, and push notifications, optimizing touchpoints throughout the customer journey; * Manage and mentor a small team of CRM specialists; * Collaborate with Brand and Product to ensure messaging consistency and personalization at scale; * Deep dive into customer journey and retention analytics to guide improvements and experimentation; * Use platforms like Klavyio (ideal), ActiveCampaign or similar tools to build high\-converting flows; * Partner with Data to build segmentation strategies and customer behavior models; * Monitor key CRM KPIs (e.g. CLV, churn, open/click rates) and report regularly on performance; * Contribute to copywriting and creative processes, especially where brand tone\-of\-voice is critical; * Stay updated on best practices and emerging CRM trends. **Skills** ========== **Mandatory:** Minimum of 6 years of experience in B2C businesses, with 3\+ years focused on CRM; Proficiency in email marketing platforms (ideally Klaviyo) and marketing automation tools; Strong analytical mindset with experience using data to optimize customer journeys; Leadership skills, with experience managing a small team; Experience working at a startup environment (\<200 employees); Native Portuguese or Spanish speaker; fluent in English. **Nice to have:** Experience at a DTC company selling physical products; Background in copywriting and/or branding; Living within 1 hour of Porto; Dog owner (we’re all about that furry life!). **Supervisory Responsibility** ============================== * This position has supervisory responsibilities. **Why Barkyn** ============== * Mission \-driven team improving pets' lives; * Tech\-centered, product\-first company; * Hybrid flexibility with strong team culture; * Perks for pet lovers (of course ). Ready to build something meaning ful?