Description
Job Summary:
Manage the product lifecycle, define and execute the brand/product vision and strategy, ensuring alignment with the organization's strategic objectives.
Key Highlights:
1. Join a leading organization in the Portuguese healthcare sector
2. Participate in high-impact projects focused on innovation
3. Collaborative and dynamic work environment
Reference:
6A02FF96CD101
Publication Date:
2026\-05\-12 11:25:03
Application Deadline:
2026\-06\-09
Employment Type:
Full\-time
Geographic Area:
Lisboa
SHL Portugal is recruiting, for the National Association of Pharmacies (ANF), a Product Manager.
The National Association of Pharmacies (ANF), founded in 1975, currently represents over 2\.700 community pharmacies in Portugal, accounting for approximately 94% of the sector. The Association works daily to support the continuous development of community pharmacies, promoting innovative solutions that reinforce their role as essential partners in population health and well-being.
**Function Mission**
Responsible for defining and executing the brand/product vision and strategy under their responsibility, ensuring alignment with the organization's strategic objectives. Will play a central role in end-to-end product lifecycle management, driving consistent execution, sustained innovation, and long-term value creation.
**Key Responsibilities**
* Develop and implement the brand's strategic plan, ensuring sustainable growth and competitive differentiation;
* Ensure consistency in brand identity, positioning, and messaging across all touchpoints;
* Conduct consumer, competitor, market trend, and category dynamics analyses to identify growth opportunities;
* Lead the development and execution of integrated campaigns, ensuring strategic consistency and impact;
* Manage the brand budget, monitoring performance indicators and return on investment;
* Ensure effective alignment and communication across internal teams and external partners, guaranteeing cross-functional coordination and consistent execution of defined priorities.
**Profile Requirements**
* Higher education degree in Marketing, Communications, Branding, or related fields;
* 2 to 5 years of professional experience in Brand Management, Product Management, or similar roles;
* Solid knowledge of brand strategy and campaign development;
* Strong analytical ability, creativity, and results orientation;
* Excellent collaboration and cross-functional communication skills;
* Proficiency in Microsoft Office; knowledge of Adobe tools is an advantage.
**Opportunity**
* Join a leading organization in the Portuguese healthcare sector;
* Participate in high-impact projects focused on innovation;
* Collaborative and dynamic work environment;
* Hybrid work arrangement;
* Health insurance and other benefits currently in effect within the organization.