Senior Brand & Communication Manager

Description

Summary: Nestlé Nespresso is seeking a Senior Brand Manager to drive brand growth, strengthen equity, and lead integrated marketing and communication strategies while developing a high-performing team. Highlights: 1. Lead and develop a high-performing team of marketing professionals 2. Drive integrated brand plans across various channels 3. Foster strong cross-functional collaboration **Position Snapshot** Location: Portugal Company: Nestlé Nespresso Full\-time / Hybrid mode **About us** Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future. **Position Summary** Nestlé Nespresso is currently looking for a **Senior Brand Manager**. In this role, you will be responsible for driving brand growth, strengthening brand equity and leading the development of integrated marketing and communication strategies to support business objectives. You will play a key role in translating consumer, category and business insights into impactful brand initiatives, while leading and developing a high\-performing team. **A day in the life of a Senior Brand and Communication Manager** * Lead the development and execution of the local brand strategy, ensuring alignment with global priorities and local business objectives. * Drive integrated brand plans across ATL, BTL, retail, trade, CRM and digital channels. * Ensure consistency of brand identity, positioning and storytelling across all consumer and customer touchpoints. * Lead media, PR, influencer and Key Opinion Leader (KOL) strategies to maximize brand visibility and business impact. * Identify growth opportunities through consumer, category and market analysis. * Lead and develop a team of marketing professionals, providing coaching, guidance and performance management. * Foster strong cross\-functional collaboration with Commercial, CRM, Digital, Customer Experience and HQ teams. * Manage external agencies and partners, ensuring excellence in execution and return on investment. * Drive innovation, brand building initiatives and long\-term business growth. **What will make you successful** * University degree in Business, Economics, Marketing, or a related field. * Minimum 8 years of experience in Brand Management, Marketing or Communication roles. * Proven experience leading and developing teams, including direct management responsibility for at least 3 team members. (mandatory) * Experience in FMCG, premium brands or consumer\-centric environments. * Strong strategic thinking and ability to translate insights into business opportunities. * Excellent stakeholder management, influencing and collaboration skills. * Experience managing agencies, multiple projects and complex cross\-functional initiatives. * Fluent in Portuguese and English. **What we offer** * Development of expertise and career growth opportunities. * Hybrid and flexible working environment. * Dynamic and collaborative team culture. * Competitive salary and benefits package.