Growth Marketing Manager

Description

Summary: Platform Engineering seeks a Growth Marketing Manager to scale paid marketing, drive measurable growth across channels, and optimize the full conversion funnel. Highlights: 1. Shape the future of platform engineering through impactful events. 2. Own meaningful growth levers across paid, social, and conversion. 3. Role with room to grow into strategy and channel ownership. **About Platform Engineering** ------------------------------ Platform Engineering (platformengineering.org) is home to the world’s largest community of platform engineers. Through events like PlatformCon, which brings together over 35,000\+ participants every year, we connect thousands of professionals, share best practices, and help shape the future of how teams build and scale internal developer platforms. We’re looking for a Growth Marketing Manager to help us scale our paid marketing engine and drive measurable growth across multiple channels. You’ll own our ad campaigns on Google, Meta \& Linkedin, experiment with new growth levers, and help us optimize the full funnel, from ad click to conversion. **What You’ll Be Doing** ------------------------ * Running and optimizing paid campaigns across Google Search , Meta Ads and Linkedin Ads * Analyzing performance data (CTR, CPC, CPA, ROAS, CVR) and making data\-driven optimization decisions. * Collaborating with design and content teams to create ad creatives and landing pages that convert. * Running experiments to improve website conversion rates and lead quality. * Helping test new organic channels (e.g., YouTube Shorts, Instagram) to expand our growth footprint. * Staying ahead of performance marketing trends, tools, and platform updates to keep our growth engine sharp. * Owning day\-to\-day social media across our Platform Engineering brands by building systems to automate scheduling, defining a clear social strategy * Tracking social performance and continuously iterating on formats, hooks, and posting cadence to improve reach and engagement over time. **What We’re Looking For** -------------------------- * 2–3 years of experience in growth marketing or performance marketing, ideally in a B2B SaaS environment. * Working knowledge of Google Analytics, Tag Manager, and conversion tracking. * Strong interest in AI and automation, ideally with hands\-on experience using AI tools and workflow platforms. * A data\-driven mindset, comfortable analyzing numbers, spotting trends, and acting fast. * Some experience managing social media calendars and understanding content performance metrics. * Curious, experimental, and proactive. You like testing new formats, learning fast, and iterating often. * Excellent written and spoken English. You care about clarity, tone, and precision. * Bonus: experience with HubSpot, LinkedIn Ads, Airtable **Why you’ll love working with us** ----------------------------------- * Your work will reach tens of thousands of engineers worldwide. * You’ll own meaningful growth levers across paid, social, and conversion optimization. * Shape the future of platform engineering through events like PlatformCon. * Fully remote team across Europe * A role with room to grow into strategy, channel ownership, as our growth team expands. * Competitive salary, equity, and a collaborative, inclusive culture. If you’re excited about growth marketing, love turning data into growth, and want to help shape the future of platform engineering, we’d love to hear from you!