Data Analyst & Marketing Assistant

Description

Job Summary: We are seeking a Marketing and Communications professional focused on data analysis and campaign performance to optimize strategies and enhance customer communication. Key Highlights: 1. Focus on data analysis and campaign performance 2. Campaign optimization and improvement of customer communication 3. Management and optimization of marketing and CRM platforms Role Summary We are looking for a professional to join the Marketing and Communications team with a strong focus on data analysis and campaign performance. The role involves managing digital marketing and CRM platforms, analyzing customer behavior, monitoring performance metrics, and supporting the implementation of commercial and digital campaigns. The objective is to transform data into strategic insights, contributing to campaign optimization, improved customer communication, and data-driven marketing decisions. Key Responsibilities: * Analyze marketing campaign results and propose performance improvements. * Monitor and interpret marketing KPIs and commercial metrics. * Produce performance reports and dashboards for campaigns and communications. * Analyze customer, billing, and purchasing behavior data to support commercial strategies. * Manage and optimize marketing and CRM platforms (Salesforce and Pardot). * Create, publish, and monitor digital content and campaigns. * Support the planning and execution of commercial campaigns. * Update content and information on the company's websites. * Ensure the quality and up-to-date status of the customer database. * Collaborate with sales and marketing teams to align strategies and campaigns. * Monitor indicators and processes of the Marketing Quality Management System. Desired Profile: * Bachelor’s degree in Marketing, Communications, Business Administration, Data Analysis, or related fields. * Interest in or experience with marketing-oriented data analysis. * Experience with or exposure to CRM / Marketing Automation tools (e.g., Salesforce, Pardot, or similar). * Strong analytical skills and results orientation. * Good organizational skills, autonomy, and ability to work collaboratively. * Strong written and digital communication skills. We Value: * Experience with data analysis, dashboards, or reporting. * Experience with or exposure to CRM / Marketing Automation tools (e.g., Salesforce, Pardot, or similar). * Knowledge of digital marketing and campaign performance analysis. * Experience in digital content management and web platforms. Employment Type: Full-time Benefits: * Meal voucher / meal card