Performance Marketing Manager

Description

Summary: We are seeking a Performance Marketing Manager to join our European Marketing team, responsible for executing and optimizing paid digital acquisition campaigns. Highlights: 1. Support digital growth across multiple European markets 2. Direct impact on lead generation and campaign performance 3. International and collaborative working environment **About Cox Automotive** Cox Automotive is a leading global provider of automotive services, bringing together technology, insights, and solutions to support the entire vehicle lifecycle. Across Europe, we are continuously expanding our presence and capabilities. We partner with manufacturers, dealers, and fleet operators to drive innovation, improve customer experiences, and enable more efficient and sustainable mobility. This role is fully focused on the European market and plays an important part in supporting our continued growth and expansion across the region. **About the role** We are looking for a Performance Marketing Manager to join our European Marketing team, based in Lisbon. In this role, you will support the execution and optimisation of paid digital acquisition campaigns across multiple European markets. You will contribute directly to our growth strategy by improving campaign performance, driving high\-quality lead generation, and enabling pipeline growth through data\-driven decision\-making. You will work closely with Sales, Digital Marketing, Customer Engagement, and Product teams to ensure alignment on targeting, lead quality, and campaign effectiveness. **Key responsibilities** * Plan and execute paid digital campaigns across channels including Paid Search, Paid Social, Display, and Retargeting * Optimise campaigns to improve efficiency, performance, and return on investment * Monitor campaign spend and ensure alignment with defined budgets * Track and improve key metrics such as CPL, CPA, conversion rates, and pipeline contribution * Identify optimisation opportunities through testing, targeting improvements, and channel refinement * Collaborate with Salesforce Marketing Cloud teams to ensure effective lead flow and nurturing * Work closely with Sales to align on lead quality, audience strategy, and priorities * Support localisation of campaigns across European markets and ensure compliance * Analyse performance data and provide actionable insights for continuous improvement * Support digital campaigns for events and trade fairs **What you bring** * Experience in performance marketing, digital acquisition, or paid media (approx. 3\+ years) * Hands\-on experience with Paid Search (Google Ads), Paid Social (LinkedIn, Meta), Display, and Retargeting * Strong understanding of digital optimisation and performance measurement * Ability to analyse data and translate insights into actions * Experience working within defined budgets and performance frameworks * Familiarity with analytics tools such as Google Analytics or Looker Studio * Understanding of GDPR and digital compliance * Strong collaboration skills and stakeholder management * Well\-organised with the ability to manage multiple campaigns simultaneously * Results\-driven mindset with a focus on lead quality and business impact **Why join us?** * A key role supporting digital growth across multiple European markets * Direct impact on lead generation, campaign performance, and commercial outcomes * International and collaborative working environment * Opportunity to work across multiple brands and markets * Hybrid working model in Lisbon **No Agency Policy** We work directly with our candidates and do not accept unsolicited CVs from agencies. Cox Automotive is the world’s largest automotive service organisation. We provide dependable solutions that improve performance and profitability throughout the vehicle lifecycle to manufacturers, fleets, and retailers. Our businesses are organised around our customers’ core needs across vehicle solutions, mobility, remarketing, funding, and retail.