Digital Marketing and Transformation Manager

Description

Job Summary: Digital marketing professional to develop strategies, manage campaigns and content, and contribute to the company's growth and market positioning. Key Highlights: 1. Develop and implement marketing and communication strategies 2. Manage digital campaigns and create content 3. Monitor metrics and focus on results **Academic Qualifications** \* Bachelor's or Master's degree or higher; \* Preferably in Marketing, Communication, Digital Marketing, Management, or related fields. **Technical Skills** \* Knowledge of digital marketing and online communication; \* Experience managing social media and creating content; \* Knowledge of digital advertising campaigns and automation tools; \* Ability to analyze performance metrics and KPIs; \* Knowledge of design tools, and image and video editing will be valued; \* Knowledge of customer relationship management (CRM) and digital communication platforms. **Preferred Skills** \* Experience developing marketing strategies for SMEs; \* Knowledge of automated communication and campaign personalization; \* Experience in brand management and customer loyalty; \* Ability to create sales-driven and retention-focused campaigns; \* Knowledge of Artificial Intelligence tools applied to marketing. **Personal Skills** \* Creativity and innovation capability; \* Strong communication and interpersonal skills; \* Organizational skills and ability to manage priorities; \* Analytical mindset and results orientation; \* Autonomy, proactivity, and teamwork capability. **Key Responsibilities** \* Develop and implement the company's marketing and communication strategy; \* Manage digital campaigns and the brand's online presence; \* Create content for social media, websites, and communication channels; \* Support customer loyalty initiatives and client communication; \* Monitor performance metrics and propose continuous improvements; \* Coordinate promotional campaigns and launch of new services; \* Contribute to enhancing the company's market visibility and positioning. Work Location: On-site