Online: Fireside Chat with Marty Cagan and Martin Eriksson

**Please note this is an online event. If you want to attend in person, please RSVP to our [in-person meetup](https://www.meetup.com/producttank-london/events/311631375/?eventOrigin=group_events_list).** **\-\-\-\-\-\-\-** The product landscape is undergoing rapid transformation. [Generative AI](https://www.youtube.com/watch?v=yjyG_0I72Js) is starting to deliver a profound impact, reshaping how products are built and managed. Meanwhile, established roles and traditional approaches, such as [Agile](https://www.youtube.com/watch?v=mcnxxdzC2fY&t=39s), are becoming less relevant, with organizations increasingly [moving to the Product Operating Model](https://www.youtube.com/watch?v=Tj7uKMT9Ih4). This shift underscores the need for much [stronger product leadership](https://vimeo.com/1101762800) across the board. In this fireside chat, Martin and Marty will address these critical topics, focusing on their specific implications for companies and product professionals in the UK. Be sure to watch the keynote videos linked above, and come prepared with questions for this unique event. **Our guests:** **Speaker 1** **[Marty Cagan](https://www.linkedin.com/in/cagan/)** - **Partner** **@ Silicon Valley Product Group** Marty Cagan has been helping companies move to the product model for more than 40 years. Before founding the [Silicon Valley Product Group ](https://www.svpg.com/)to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is also the author of the books [INSPIRED: How to Create Tech Products Customers Love](https://www.svpg.com/books/inspired-how-to-create-tech-products-customers-love-2nd-edition/) and[ EMPOWERED: Ordinary People, Extraordinary Products](https://www.svpg.com/books/empowered-ordinary-people-extraordinary-products/), and the new[ TRANSFORMED: Moving to the Product Operating Model.](https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/) **Speaker 2** **[Martin Eriksson](https://www.linkedin.com/in/martineriksson/)** - **Founder of ProductTank & Executive Chairman of MindtheProduct** Martin Eriksson is an entrepreneur and product leader with nearly 30 years experience building businesses, products, and teams in multiple markets and industries. He is an internationally renowned author, advisor, and speaker on product and strategy, and is an influential thinker in the space. He has worked at The Financial Times, Monster, Huddle, Covestor, and Cazoo, and literally wrote the book on Product Leadership. Most recently, Martin has served as the Product Partner at EQT, the world’s third largest private investor with over $225 billion AUM. As the Founder of ProductTank and Co-Founder and Executive Chairman of Mind the Product, Martin has helped define the industry and shaped the practices of a generation of product managers. **Your host and moderator:** **[James Gunaca](https://www.linkedin.com/in/jamesgunaca/)** \- Founder\, Product Sphere & Product Management Career Coach As always we will close our meet-up with a candid discussion and Q&A. This event is hosted in collaboration with [Trainline](https://www.thetrainline.com/). If you'd like to connect with Wise directly. **Location:** Trainline, 120 Holborn, London EC1N 2TD, UK Please note that the event will be live-streamed on our YouTube channel, and images taken throughout the evening may be shared on our social media platforms. To keep up-to-date with our upcoming talks, follow our [LinkedIn page](https://www.linkedin.com/company/producttanklondon) and our [YouTube channel.](https://www.youtube.com/c/MindtheProductTV) \-\-\-\-\-\-\-\- By attending this event, you agree to give permission for any photos taken during the event to be used for promotional purposes and give permission for your name and surname to be used for registration purposes.