External Communication Coordinator (m/f)

Description

Job Summary: Responsible for defining, implementing, and managing the organization's external communication strategy, ensuring consistency, coherence, and alignment with business objectives. Key Highlights: 1. Lead external communication strategy and institutional branding. 2. Manage agency relationships and coordinate communication across multiple brands. 3. Develop multimedia content and optimize digital presence. **External Communication Coordinator (m/f)** **Role Description** Responsible for defining, implementing, and managing the organization’s external communication strategy—and that of companies within its ecosystem—ensuring consistent positioning, coherent brand universe, and alignment with strategic business objectives. Works cross-functionally across departments and projects, integrating strategy, content creation, channel management, and reputation monitoring, with strong engagement in leadership and internal/external stakeholder management. **Responsibilities** * Define and execute external communication, branding, and institutional positioning strategies * Ensure narrative coherence and brand consistency across all touchpoints * Coordinate communication for different companies and projects within the ecosystem, tailoring messages to distinct audiences * Develop and manage publication of institutional content across communication channels (online—including social media—and offline) * Supervise production of campaigns, brand activations, and promotional materials * Coordinate communication strategies for specific projects, particularly in real estate and product marketing * Manage relationships with external agencies (communication, design, advertising, PR), ensuring quality, deadlines, and strategic alignment * Define and implement public relations and media relations strategies * Coordinate production of multimedia content, contributing to optimization of digital presence (website, newsletters, videos, podcasts, etc.) * Plan and execute events and brand activation initiatives * Support institutional initiatives and strategic projects with reputational impact **Experience and Qualifications:** * Bachelor’s or higher degree in Communication, Marketing, Public Relations, Journalism, or related fields * Minimum 8–10 years of experience in external communication, branding, or marketing roles * Experience managing multiple brands, projects, or business units * Experience coordinating with agencies and managing external vendors * Solid knowledge of communication, branding, content, and digital channel strategies * Experience in media relations and institutional communication management * Experience in real estate, investment, or innovation sectors is valued * Strategic thinking and execution capability * Excellent written and verbal communication skills * Project, time, and organizational management skills * Autonomy and proactivity * Ability to engage effectively with diverse stakeholders * Attention to detail and critical thinking * Creativity oriented toward business objectives * Strong team player with collaborative mindset, suited to integration into a multifunctional communication team * Experience using digital platforms and AI tools for project and content management—as well as time optimization—is valued * Fluent in English (written and spoken).