Digital Marketing Technician

Description

Job Summary: We are seeking a professional to develop and implement the digital marketing, communication, and online presence strategy, aiming to increase brand awareness and generate business opportunities. Key Highlights: 1. Social Media and Community Management 2. Content Creation and Production 3. Digital Marketing and Paid Campaigns **Role Context** The company, the official representative of the Takeuchi brand in Portugal, seeks a professional responsible for developing and implementing the digital marketing, communication, and online presence strategy. The objective of this role is to increase brand awareness, attract potential customers, and generate business opportunities through effective management of digital content and campaigns. **Main Responsibilities** *1\. Social Media and Community Management* * Create, plan, and schedule content for Facebook, Instagram, LinkedIn, YouTube, and other relevant digital platforms. * Adapt messages and formats to each platform’s audience (posts, stories, reels, shorts, etc.). * Manage online community interaction (respond to comments and messages, and stimulate engagement). *2\. Content Creation and Production* * Develop visual and written content about Takeuchi machinery, campaigns, demonstrations, and industry updates. * Create graphic materials for digital campaigns, the website, and newsletters. *3\. Digital Marketing and Paid Campaigns* * Plan and manage online advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads). * Define campaign target audiences, objectives, and budgets. * Monitor campaign performance and propose optimizations to improve ROI. *4\. Website Management and Optimization* * Update the website with new products, campaigns, and relevant content. * Write SEO-focused blog articles (tips, comparisons, market trends, brand updates). * Ensure a positive user navigation experience and proper page functionality. *5\. Performance Analysis and Reporting* * Monitor digital performance metrics (Google Analytics, Meta Business Suite, etc.). * Present monthly reports on results achieved, trends, and improvement recommendations. * Track market and competitive indicators. **Candidate Profile** * Proven experience in Digital Marketing and Social Media Management. * Solid knowledge of SEO, Google Ads, Meta Ads, and analytics tools. * Graphic design skills (Canva, Photoshop, Illustrator) * Strong creative writing and communication abilities. * Innovative, proactive, and results-oriented mindset. * Ability to manage multiple projects simultaneously in an organized and autonomous manner. If you believe you are the ideal candidate for this position, please send an email to: pedro.pinto@samurai\-maquinas.pt Employment Type: Part-time Compensation: €950.00 – €1,000.00 per month Benefits: * Internet access * Meal card/ticket * Free parking * Flexible working hours * Health insurance * Company mobile phone * Remote work