UX/UI Designer

Description

Job Summary: We are seeking a UX/UI Digital Experience Designer to create and optimize digital experiences for customers, bridging creativity, data, and technology. Key Highlights: 1. Real growth opportunity in a digital transformation project 2. Freedom to propose, test, and learn 3. Focus on digital accessibility (WCAG) hôma’s digital ecosystem is undergoing rapid evolution — and we aim to bring onboard a UX/UI Digital Experience Designer capable of connecting creativity, data, and technology to craft digital experiences our customers love! This role reports to the Digital Experience Manager, with whom you will collaborate closely on a day-to-day basis. **Mission:** Contribute to the conception, prototyping, and optimization of customer digital experience across hôma’s digital platforms (website and app), playing an active role in evolving the Design System. You will work closely with the Digital Experience Manager — proposing solutions, validating hypotheses, and executing with quality — and collaborate with development, marketing, and product teams. This role offers a genuine growth opportunity within an ongoing digital transformation project, involving strategic decision-making, engagement with external technology partners, and freedom to propose, test, and learn. **Your day-to-day responsibilities…** * **Explore and understand users:** Conduct UX research (interviews, usability testing, behavioral analysis using Content Square and GA4) to identify needs, friction points, and improvement opportunities, sharing insights with the team; * **Design data-driven journeys:** Map and optimize customer journeys across digital channels (web and app), proposing improvements based on data and aligning priorities with the Digital Experience Manager; * **Create and validate design solutions:** Develop wireframes, prototypes, and visual interfaces in Figma, ensuring usability, visual consistency, and alignment with hôma’s brand identity; * **Contribute to the Design System:** Actively contribute to the evolution of hôma’s Design System — documented components with defined states, critical user journeys mapped, and consistent interaction patterns; * **Collaborate with development:** Prepare and deliver production-ready Figma files, with documented components and clear annotations, in close collaboration with technical teams; * **Structure content and navigation:** Contribute to information architecture and content organization, ensuring clear and intuitive digital pathways; * **Monitor and measure results:** Support impact analysis of implemented solutions using tools such as Content Square and GA4, and share findings to inform continuous improvement decisions; * **Design with accessibility in mind:** Integrate digital accessibility criteria (WCAG) into the design process; * **Collaborate cross-functionally:** Work closely with e-commerce, marketing, IT, and operations teams to ensure coherence among design, business goals, and user experience. **What we value in your profile…** * Bachelor’s degree in Design, Multimedia Communication, or a related field; * Minimum 2 years of experience in UX/UI Design, preferably in e-commerce or omnichannel contexts; * Strong proficiency in Figma (mandatory); familiarity with Miro, JIRA, and/or Notion is a plus; * Experience with behavioral analytics tools such as Content Square, Hotjar, GA4, or equivalents, with ability to interpret data and translate it into actionable product and experience improvements; * Knowledge of digital accessibility best practices and WCAG standards; * Experience conducting UX research and mapping user journeys, with ability to translate insights into practical, high-impact solutions; * Strong analytical thinking, attention to detail, and user-centered approach, with ability to clearly and structurally justify and communicate design decisions. If you’re passionate about creating memorable digital experiences and want to contribute to the growth and innovation of an ever-evolving online channel within an omnichannel company, this challenge is for you. Apply now and help us build the future of digital experience at hôma!