BRAND MANAGER

Description

Job Summary: We are seeking a Brand Manager to oversee the brand and communication strategy for Wells' Optics, Audiology, and Insurance businesses, ensuring consistency and impact across all touchpoints. Key Highlights: 1. Strategic and operational brand and communication management 2. Planning and execution of 360-degree campaigns 3. Collaborative teamwork in a dynamic environment We are looking for a Brand Manager to join our Optics \& Audiology team and believe we will be \#betterwithyou! Wells is Sonae MC's health, wellness, and optics brand, with growing and strategic presence in the fields of Optics, Audiology, and Insurance. Marketing plays a central role in brand building, customer relationship management, and sustainable business growth, ensuring consistency, relevance, and impact across all touchpoints. We count on you to… * Manage the brand and communication strategy for these categories for a 12-month period, contributing to the definition of strategic initiatives and their operational implementation; * Implement Wells’ Optics, Audiology, and Insurance brand and communication strategy, aligned with business objectives — a high-impact challenge with significant exposure to the business, within a market-leading brand; * Plan and execute 360-degree campaigns (ATL, digital, CRM, and point-of-sale); * Coordinate with agencies, suppliers, and internal teams — this role reports directly to the Head of Marketing for Optics, Audiology, and Insurance, working closely with internal teams and external partners; * Manage the communications calendar and simultaneously oversee multiple projects; * Ensure brand consistency, creative quality, and executional rigor; * Monitor results, produce reporting, and identify opportunities for continuous improvement. Therefore, you bring… * A university degree in Marketing, Management, or a related field; * Minimum 5 years of professional experience in marketing or brand management roles, including proven results in digital marketing; * Experience in brand, retail, healthcare, or agency environments (preferred); * Ability to manage multiple stakeholders and parallel projects; * Strong sense of responsibility, autonomy, and results orientation; * Capability to handle both planning and execution aspects; * Availability for a fixed-term contract. What you’ll find… * A collaborative work environment; * A dynamic team; * Opportunities for career progression and internal mobility; * A cohesive and industry-leading retail company. What we offer you… * Meal allowance via Dá card; * Telecommunications plan including voice, data, and equipment (for permanent employees); * Flex it Up Program — Extra Days Off, Unpaid Leave, Flexible Work Model (where applicable); * Health and Life Insurance (for permanent employees), with optional extension of Health Insurance to family members under advantageous conditions; * Flexible Benefits Program (where applicable); * Onboarding and initial training plan, Continuous Learning platform, and Financial Literacy Program; * School Awards and Merit Scholarships for employees’ children (regular and inclusive education), as well as Holiday Programs during school breaks; * Newborn Kit for your upcoming baby; * Internal Mobility Programs to promote talent; * Flu vaccination, including administration (voluntary participation); * Somos Sonae Program — psychosocial, financial, and legal support for employees; * Ergocoaching sessions; * Mental Health Promotion Programs and Nutrition Consultations; * Discount and Partnership Program covering over 300 leading brands; * Complimentary coffee and fruit at the workplace; * Competitive salary.